Privacy Policy

This Privacy Policy explains how information about you is collected, used, and disclosed by Seal The Deal Consulting Inc. (“Seal The Deal Consulting”, “we”, “us”, or “our”) when you:

Use our website: https://www.sealthedeals.ca (the “Website”); and

Use or are impacted by our marketing automation, CRM, messaging, website, SEO, and customer‑loyalty program services or platforms (the “Platform”); or

Otherwise interact with us (collectively, the “Services”).​

This Privacy Policy also describes your choices regarding our use of your personal information and how you may access and correct it. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Seal The Deal Consulting is based in Saskatoon, Saskatchewan, Canada and generally determines how and why personal information is processed for the Services, subject to applicable Canadian privacy laws such as the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and any substantially similar provincial laws that may apply.​

We may update this Privacy Policy from time to time. If we make changes, we will revise the “Last Updated” date above and may provide additional notice (for example, by posting a notice on the Website or emailing you). We encourage you to review this Privacy Policy whenever you use the Services or otherwise interact with us.

1. Information You Provide to Us

We collect personal information you provide directly to us through the Services, including when you:

Fill out Website forms (e.g., contact, audit, consultation, or lead‑magnet forms).

Request a proposal, quote, or demo.

Create or log into an account on a Platform we manage.

Purchase or subscribe to our services.

Communicate with us via email, phone, SMS, chat, or social media.

Participate in surveys, webinars, or other interactive features.

Apply for employment or contract roles.​

The types of personal information we may collect include:

Identification and contact details (name, email address, phone number, mailing address).

Business information (company/organization name, role/title, industry, website URL).

Information about your current marketing, CRM, or website setup and objectives.

Communication content (messages, requests, feedback, call notes).

Preferences (for example, topics you are interested in, communication preferences).

If you apply for a role: CV/resume, background, and other application details.

Payment information.
If you make online payments, payment card details are collected and processed by our third‑party payment processor (such as Stripe) under their own privacy policy, and we generally do not store your full card number.​

2. Information We Collect Automatically

When you access or use the Services, we automatically collect certain technical and usage information, including:

Log data: Browser type, operating system, IP address, access times, pages viewed, links clicked, referring/exit pages, and other standard log information.

Device information: Device type, identifiers, and approximate location derived from your IP address.

Usage information: How you interact with our Website and Platform (e.g., navigation paths, time on page, forms started/completed, funnels accessed).​

We collect this information using technologies such as:

Cookies and similar technologies (e.g., web beacons, pixels, local storage).

Analytics tools (for example, Google Analytics or similar services) that help us understand traffic and usage patterns, evaluate campaigns, and improve the Services.​

For more information on cookies and similar technologies, and how you can manage your preferences, please see our Cookie Policy at:

https://www.sealthedeals.ca/cookie-policy

3. Information from Other Sources

We may receive information about you from third‑party sources and combine it with information we collect through the Services, for example:

Lead‑generation and referral partners.

Publicly available sources (such as business directories or websites).

Social media or business networking platforms if you engage with our content or contact us there.

Integrated tools (such as single sign‑on or connected CRMs) where you authorize such sharing.

Any such information is processed in line with this Privacy Policy and the privacy settings you have with those third parties.

4. How We Use Your Information

We use the information we collect for purposes including to:

Provide, operate, and maintain the Website and Platform.

Create and manage your account and authenticate you when you log in.

Provide and deliver the products and services you request, including project work, automation setups, CRM configuration, SEO and content services, and ongoing management.​

Process transactions, manage billing, and send related information such as confirmations, receipts, and invoices.

Communicate with you about your use of the Services, including technical notices, updates, security alerts, and support and administrative messages.

Respond to your inquiries, comments, and requests, and provide customer support.

Plan, create, and optimize marketing campaigns, including email, SMS, and other automation sequences where permitted by law (e.g., CASL).

Send you information about products, services, promotions, resources, webinars, and events we believe may interest you, in accordance with your preferences and applicable anti‑spam laws.

Monitor and analyze trends, usage, and activities related to the Services to improve performance, user experience, and relevance of content.

Detect, investigate, and help prevent fraud, abuse, security incidents, and other illegal or unauthorized activities, and protect the rights, property, and safety of Seal The Deal Consulting, our clients, and others.

Develop new services, features, templates, and automation workflows.

Evaluate and process job applications and manage recruitment if you apply for a role.

Comply with legal and regulatory obligations and respond to lawful requests.

Carry out any other purpose described at the time of collection or with your consent.

5. How We Share Your Information

We may share personal information as follows or as otherwise described at the time of collection:

Service providers: With third‑party vendors, consultants, and service providers that perform services on our behalf, such as hosting, analytics, CRM and marketing platforms, email/SMS delivery, call tracking, payment processing, and technical support. These providers are permitted to use your information only as necessary to provide services to us and are expected to protect it appropriately.​

Clients (when acting as a processor): If you are a contact or end user of one of our business clients using our Platform, certain information may be shared with that client according to their instructions and applicable law.

Legal and safety: In response to a request for information where we reasonably believe disclosure is required or permitted by applicable law, regulation, legal process, or governmental request (such as subpoenas, court orders), or where necessary to enforce our agreements or protect our rights, property, or safety or that of others.

Business transfers: In connection with, or during negotiations of, any merger, sale of assets, financing, acquisition, reorganization, or similar transaction involving all or a portion of our business.

Affiliates: With our current or future parent companies, subsidiaries, or other entities under common ownership or control, where they process information on our behalf consistent with this Privacy Policy.

Analytics and advertising partners: With analytics and measurement providers that assist us in understanding Website and campaign performance and optimizing our marketing, subject to our Cookie Policy and applicable law.​

With your consent: With your consent or at your direction.

We may also share aggregated or de‑identified information that does not reasonably identify you.

6. Information We Handle on Behalf of Clients (“Client Data”)

In many cases, we process personal information on behalf of our business clients, such as their customer contact lists, leads, message logs, and campaign data collected through the Platform (“Client Data”).​

For Client Data:

The client (for example, a local business using our automation services) generally determines the purposes and means of processing and acts as the primary data controller or organization responsible to individuals.

We act as a service provider/processor and use Client Data only to provide and support the Services to that client, in accordance with our agreement with them and their instructions.

We do not use Client Data for our own independent marketing purposes without the client’s permission and appropriate lawful basis.

If you interact with our Platform as a customer, subscriber, or contact of one of our clients and you want to access, correct, or delete your personal information, you should contact that client directly. We will support our clients as needed in responding to such requests, where required by law and our contracts.

7. External Links

The Website may contain links to third‑party websites, services, or applications. Those third parties have their own privacy policies, which we do not control. We are not responsible for the privacy practices or content of third‑party sites. You should review their privacy policies before providing any personal information to them.

8. Advertising, Analytics, and Cookies

We work with analytics providers and may work with advertising or remarketing partners (such as Google or social platforms) that use cookies, pixels, or similar technologies to:

Help us understand how visitors find and use our Website.

Measure and improve campaign performance.

Deliver or measure ads based on your interests or interactions with our Services.​

These partners may collect information about your use of the Services and other websites or apps, including IP address, browser, pages viewed, conversion data, and similar metrics. You can manage cookies through your browser settings and can learn more in our Cookie Policy.

9. Legal Bases and Consent

We process personal information under one or more of the following legal grounds, depending on your location and the context:

Your consent, where you have given it (for example, to receive certain marketing communications or to be added to a mailing list).

The processing is necessary for our legitimate business interests, such as operating, improving, and promoting the Services, communicating with clients, and ensuring security, provided these interests are balanced against your rights and interests.

The processing is necessary to perform a contract with you or to take steps at your request before entering into a contract (for example, providing proposals, managing subscriptions).

The processing is necessary to comply with legal obligations, such as record‑keeping, tax, or regulatory requirements.​

Where we rely on consent, you may withdraw your consent at any time, subject to legal and contractual limitations. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

10. Marketing Communications

Where permitted by applicable law or with your consent, we may use your contact details to send you:

Emails about services, content, events, or promotions we think may be relevant to you.

Educational resources, case studies, and newsletters.​

You can opt out of marketing emails at any time by:

Clicking the “unsubscribe” link in any marketing message, or

Contacting us using the details in the Contact Us section below.

Even if you opt out of marketing communications, we may still send you non‑promotional messages related to your account, contracts, or ongoing business relationship (for example, service or billing notifications).

11. Security

We take reasonable physical, technical, and organizational measures designed to protect personal information from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.​

If you believe your interaction with us is no longer secure, please contact us immediately.

12. Data Retention

We retain personal information for as long as reasonably necessary:

To provide the Services and fulfill the purposes described in this Privacy Policy.

To comply with legal, tax, and regulatory obligations.

To resolve disputes and enforce our agreements.

To maintain business records in accordance with legal requirements and our retention policies.

When personal information is no longer required, we will take steps to delete, anonymize, or de‑identify it in accordance with applicable law and our internal policies.

We may also keep a record of your request to unsubscribe or object to certain processing so we can ensure we respect your preferences going forward.

13. International Transfers

Seal The Deal Consulting is based in Canada, but we and our service providers may process personal information in other jurisdictions, including the United States. As a result, your information may be transferred to and stored in countries whose data‑protection laws may differ from those in your home jurisdiction.​

Where required by law, we implement appropriate safeguards to protect personal information transferred across borders, such as contractual protections and risk‑based assessments.

14. Your Rights and Choices

Depending on your location and applicable law, you may have rights in relation to your personal information, such as:

Access: Request information about whether we hold personal information about you and, if so, obtain a copy.

Correction: Request that we correct or update inaccurate or incomplete personal information.

Deletion: Request that we delete certain personal information, subject to legal and contractual obligations.

Objection or restriction: Object to or request that we restrict certain processing, for example, for direct marketing.

Consent withdrawal: Withdraw your consent where we rely on consent, without affecting prior processing.

To exercise these rights, please contact us using the details below. We may need to verify your identity before responding. Some rights may be limited where we have overriding legitimate grounds or legal obligations.

If your information is Client Data controlled by one of our business clients, we may direct you to that client to exercise your rights, and we will assist them as appropriate.

Cookies and tracking:
You can control cookies through your browser settings and other tools; see our Cookie Policy for details.

Marketing communications:
You can opt out of marketing emails by using the unsubscribe link in those emails or contacting us as described below.

15. Contact Us

If you have questions or concerns about this Privacy Policy, our privacy practices, or your personal information, or if you wish to exercise any applicable rights, please contact:

Seal The Deal Consulting Inc.
Saskatoon, Saskatchewan, Canada
Email: [email protected]